Commercial strategy
We define markets, segments, goals, positioning and priorities for the Spanish market.
Market development in Spain
We help international manufacturers sell in Spain.
IMP Spain acts as an external sales management partner for machinery manufacturers, industrial technology companies and B2B equipment brands that want to enter the Spanish market, build a distributor network and close real opportunities.
SPAIN MARKET ENTRY
Spain as a commercial territory.
We are not a generic agency. We design the commercial strategy, structure the channel, activate distributors and support the sales process until the final decision.
- Spanish market development
- Channel building and management
- Commercial coverage + technical support
- Support for complex projects
2 Languages
1 Coordinated network
ES Nationwide coverage
INTERNATIONAL MANUFACTURERS
MACHINERY
INDUSTRIAL TECHNOLOGY
DISTRIBUTOR CHANNEL
B2B
What we do
External sales management focused on results.
IMP Spain combines strategy, distributor network development, technical coverage and execution to turn industrial products into real sales.
Distributor network
We select and organize territories, partners and channel structure using commercial and technical criteria.
B2B prospecting
We open accounts, detect projects, coordinate visits and support opportunities with real potential.
CRM & pipeline
We structure opportunities, stages, responsibilities, reporting and follow-up for better control.
Negotiation
We prepare proposals, meetings and value arguments to support the solution in front of the customer.
Closing
We support the process until the final decision, in coordination with manufacturer, customer and channel.
Spain coverage
Commercial and technical presence without exposing your network.
We show real national coverage without publishing the identity of distributors or technical collaborators. It is the smartest way to show capability without giving away strategic information.
- Almería, Granada, Seville and Málaga
- Murcia, Alicante and Valencia
- Barcelona and Catalonia
- Galicia, Basque Country and Navarra
- Madrid and central Spain
- Burgos, Soria, Valladolid and western areas
- Canary Islands
Method
How we work with each manufacturer.
A clear process to enter Spain with structure, control and a strong focus on results.
Diagnosis
Product, pricing, competitors, current channel, technical documentation and goals.
Market entry plan
Segmentation, value proposition, network, territories, priorities and commercial timeline.
Execution
Prospecting, meetings, distributor coordination, customer follow-up and opportunity management.
FAQ
What manufacturers usually want to know before entering Spain.
What exactly does IMP Spain do?
We act as an external sales management partner. We develop market, channel, opportunities and commercial follow-up for international manufacturers that want to grow in Spain.
Do you publish the identity of your distributors?
No. We show commercial and technical coverage by area, but we do not publicly reveal the identity of our collaborators.
Which sectors do you work in?
Mainly machinery, industrial technology, process cooling, automation, professional B2B equipment and other technical solutions requiring channel support.
Do you provide technical coverage as well?
Yes. Every coverage point shown on the website represents both commercial coverage and technical support.
For international manufacturers
If your product deserves more market in Spain, let’s talk.
We work with a combination of monthly commercial development fee and performance-based variable compensation, tailored to each project.